How-to
Landing page best practices that convert
Headline, proof, offer, CTA: the anatomy of pages that turn visitors into users.
Every high-converting landing page answers four questions above the fold: what is this, who is it for, why should I believe you, and what do I do next.
Social proof beats adjectives. Put real numbers, logos or testimonials near the top — and make the primary call to action impossible to miss on mobile.
One page, one job. Cut every section that doesn't move the visitor toward the single action you want, then A/B test the headline first.